Freelance Rates for Beginners: Don't Undercharge in Year One
How new freelancers should set rates. Why undercharging is risky and how to find your number.
New freelancers often undercharge, thinking low rates will attract clients. The problem: undercharging attracts price-sensitive clients, signals low quality, and creates a race to the bottom. Research market rates on platforms like Glassdoor, LinkedIn, and industry surveys. Start near market rate with fewer clients rather than below market with many. You can discount early clients strategically, but don't set a low baseline you'll struggle to raise.
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